
UX Designer
https://www.library.ucla.edu/
Higher Education
3 designers + Product Designer + Lead Manager
Overview
The UCLA Film & Television Archive website contained valuable content, but users struggled to navigate it. I led usability testing and research synthesis to identify structural issues and define a clearer direction for improving onboarding and discoverability.
The Problem
Users experienced:
Confusing navigation labels (Events vs. Collections)
High cognitive load on the homepage
Unclear starting points for first-time visitors


What I did
Led moderated usability testing sessions
Conducted task-based evaluations (e.g., find a screening event)
Synthesized findings into key usability breakdowns
Defined research-backed design priorities
Presented insights to stakeholders to drive alignment
Key Findings
Navigation reflected internal logic, not user mental models
Dense content increased hesitation before clicking
First-time users lacked clear onboarding pathways
Strategic Direction
Based on testing, I defined three priorities:
Clarify Information Architecture – Simplify and relabel navigation based on user language
Reduce Cognitive Load – Improve hierarchy and prioritize high-intent actions
Improve Onboarding – Establish clearer first-click journeys
These directions guided iterative structural improvements.

