Overview
Evyree B2C-UCLA is a platform aimed at aiding financially burdened college students by providing exclusive discounts and deals within their neighborhood. With a mission to alleviate financial strains for students, Evyree strives to create a centralized marketplace accessible to all.
Timeline
Jan 2023-Feb 2023
Team
2 Product Manager
3 UX Designers
5 Developers
My Role
UX Design| Marketing | UX Research
Tools Used
Figma
App Store Link
Website link
Challenge
As of 2023, 86% of college students are on financial aid in America. With such an overwhelming amount of college students who are in financial burden, our mission is to empower the student community by supporting their financial needs.
Goal
We aim to create an exclusive platform offering students deals and discounts from local businesses. Through our app, we hope to foster a sense of exploration, community, and shared identity, ultimately amplifying their student lives.
Impact
50+
Business Collaborator
20%
Increase in user retention
523+
Total student users
My Contributions
Lead the product and execute marketing visual , create part of conceptual wireframes, user flow diagrams and clickable prototypes for discussions and testing purposes. Reaching out to Business Collaborators on site and build marketing profile.
Solutions
User Onboarding
Verifying School address
Access to Exclusive Deals
Homepage Design
Choose from 50+business
Select deal and get QR code
Map Nearby Feature
Map feature that locate closest coporates
Deal Redemption
Redeem in one click
Research
Competitive Analysis
I conducted heuristic evaluations for UNiDAYS and Snackpass, assessing their user experiences against established usability principles.
UNiDAYS
Snackpass
student centric focus
Straightforward deals & discounts
Ineffective information Hierarchy
Cluttered Interface
Student Centric Focus
Social gifting and engagement
Learning Curve for new users
Limited Focus for food ordering
Design Challenge
"How might we create a personalized discount platform that tailors exclusive deals to individual student preferences, making it easier for them to save money on everyday expenses?"
Persona
The target users are diverse UCLA students spanning various school years, financial backgrounds, and interests. Their goal is to make college experience more affordable and enjoyable while maintaining financial stability.
Understand
Ideate Key features
Using a user journey map, I was able to clarify each pain point and provide strong recommendations based on student’s emotions and contexts while finding deals.
Design
Logo Design & Social Media Marketing
I also helped with the marketing outreach and re-designed the logo for Evyree.
Reflection
What I learned
Negotiation and Collaboration with Local Businesses:
Engaging with various businesses in the UCLA neighborhood was a pivotal aspect of this project. Negotiating deals and securing permissions to display logos on the platform's UI required a delicate balance of communication, persuasion, and understanding each business's unique needs. This experience not only honed my negotiation skills but also highlighted the importance of fostering collaborative relationships to enhance the user experience.
Emphasis on Simplicity and Intuitiveness:
Designing an intuitive and user-friendly interface was paramount to ensure seamless coupon redemption. Striving for simplicity in the UI design was a constant focus, aiming to create an effortless and enjoyable experience for users. Implementing straightforward navigation and clear redemption processes became a cornerstone in making the platform easily accessible and functional for its intended audience in the UCLA community.
