Making campaign editing feel effortless for new advertisers
Role
Product designer
Scope
Campaign editing, mode switching, lifecycle UX
Team
1 PM, 2 Designers, 1 Dev
Duration
10 weeks, Summer 2026
Overview
I extended Tiktok Ad Manager's simplified flow from a first time creation tool into a continuous experience, so new advertisers could edit and manage campaign with confidence.
What is tiktok ads manager
This project is under NDA. Reach out to me to learn more!
Problem
There is a gap between current creation and management experience on TTAM
Job seekers are often frustrated by manually matching their job experiences and company preferences when searching for startup or medium-sized enterprise (SME) jobs in the US market.
How might we help professionals quickly understand job fit and apply with confidence, without sacrificing accuracy or control?
Research
What the data told us
94 screening surveys and 7 in-depth interviews, synthesized with affinity mapping to find where the process breaks down.
Reflection
What I took away
Under a hard deadline, prioritization was everything — clear timelines and decision rules kept the team focused. Working closely with engineers early made ambitious AI features realistic to ship.